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Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and...
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How to Monetize your Online Radio Streams
Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That...
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You are Invited to hivio 2015 – the Audio Future Festival
There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather...
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Are Your Audio Ads Too Dumb? Make Them Smarter
Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s important for folks in the audio space to bend their heads...
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Radio’s Streaming Effort May Be Screwed – Part 1
It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show...
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